Personal Hygiene Market Trends: Sustainability, Men’s Hygiene & Smart Hygiene Devices
Major trends in the Personal Hygiene Market include sustainability and eco-packaging, growth of men’s hygiene segments, smart hygiene devices, and intimate-care category growth.
Consumers increasingly demand refillable tubs, recycled plastics, biodegradable wipes and minimal-waste packaging. Men’s hygiene sees rising activity with dedicated lines for intimate-care, body-wash, performance-hygiene and grooming-hygiene blends. Smart devices such as automatic soap dispensers, UV-sanitiser units, and connected hygiene-tracking apps represent a nascent but high-interest area.
Intimate-care hygiene for women and men, postpartum hygiene, and adult incontinence solutions grow rapidly as demographics and social acceptance evolve. There is strong link between hygiene brands and wellness influencers, leading to digital-first launches, clean-label claims, and social-media-driven hygiene awareness campaigns. These shifts position hygiene not just as routine but as intentional lifestyle choice.
FAQs
Top trend? Sustainability and eco-packaging.
Emerging segment? Men’s hygiene and intimate-care.
Tech innovation? Smart hygiene devices and subscription models.
Consumer attitude? Hygiene as lifestyle rather than chore.